Most PayDay collectibles are limited edition or promotional items, including a 1980s corduroy PayDay and Cleveland Indians hat, an orange Velcro wallet, an inflatable raft, and a stuffed elephant from 2000. Some collectors collect old editions of unopened candy bars, such as the 1980 Payday bar with a nickel inside or a li mited edition PayDay Texas BBQ label The simpler orange, blue, and white boxes are less abundant.Ĭollectors of advertising memorabilia also collect old candy wrappers, like these PayDay wrappers from the 1940s and 1930s. Nineteen fifties Payday boxes with the tagline “salted nut roll” featuring a red-headed boy are among the most popular and numerous collectibles. PayDay, however, does have an enduring legacy ad. Unlike other candies, PayDay does not have a mascot or iconic shape. Other PayDay versions Hershey’s made were the 2003 honey roasted and the 2005 PayDay Pro, a protein energy bar. In August 2020, Hershey’s made the Chocolately PayDay a permanent candy bar fixture. Peanuts, chocolate, and caramel are a popular flavor combination. This release was followed by the PayDay Chocolatey Avalanche a year later, but it didn’t last long. Consolidated Foods covered PayDay with chocolate during the 1980s, which Hershey’s replicated with a limited release chocolate PayDay in 2006. Hershey’s wasn’t the first to try alternate PayDay iterations, however. Since the acquisition, Hershey kept the original PayDay recipe but also experimented with it. The Hershey Company saw their chance to add PayDay and Zero to their candy list, so they purchased Leaf North America circa 1996. The Centralia factory closed in 1996 when Leaf Candy Company’s profits fell. In 1988 the Leaf Candy Company purchased Hollywood Brands. However, the popular candy bar was still made with assistance from L.S. The original PayDay candy factory burned down in 1980. Centralia citizens protested until the company restored the line. Martoccio’s family sold Hollywood Brands to Consolidated Foods (now Sara Lee) in 1967, which decided to remove the “made in” line. In its prime, the PayDay plant boasted $30 million a year in sales. World War II soldiers from the city showed their fellow G.I.s the “Made in Centralia, Ill” on the wrapper. Centralia citizens were proud that the PayDay candy bar was made in their hometown. After the invention of the PayDay, Martoccio moved his company to Centralia, Illinois. Over the years, Hollywood Brands stopped manufacturing its prior candies, except the Zero and the PayDay bar. Because of its peanuts, PayDay bars were protein-rich and thus the most filling. During the Depression, candy bars were used as meal replacements. In a stroke of genius, one of the inventors proposed to call the new bar “PayDay.” Martoccio and his team loved it, and the PayDay candy bar was born!Īfter creating PayDay, Martoccio changed his company’s name to Hollywood Brands in 1933. It so happened that Martoccio and his team were ruminating about the name on the company's payday. Unlike the standard chocolate bar of the day, the new confectionary was made from caramel nougat and peanuts. No one knew what to call the new candy bar. The company’s most famous candy bar was introduced in 1932. He also added the Pendergast Candy Company to his growing confectionary empire in 1927. Instead, he decided to buy the defunct Pratt and Langhoft Candy company in its entirety. He had purchased an old candy factory for its machinery. Martoccio Macaroni Company, he founded the Hollywood Candy Company in 1912 in Hollywood, Minnesota. After Frank Martoccio’s success with his first company, the F.A.
0 Comments
Leave a Reply. |